Biru-Putih-Hati commits, with breeders, processors, distributors, scientists, doctors and consumers, to a sustainable agriculture and food model so Malaysian consumers can afford and easily access to healthy eating with food products (bearing the Biru-Putih-Hati logo) guaranteeing an improved nutritional and environmental quality.
But to feed people well, it is essential to start by taking care of our soils and animals!
To do so, Biru-Putih-Hati opts for a natural approach, balancing and diversifying animals’ feed with a variety of nutritionally interesting plants such as Omega 3-rich plants (forage, flax, alfalfa, …) so consumers can access a wide range of highly nutritional, tasty, well-balanced foods, with less impact on our soils and environment.
Biru-Putih-Hati and its members are therefore working daily in favor of
People: allowing everyone to eat well, thanks to a wide range of highly nutritional, tasty, accessible, affordable, well-balanced foods.
Animals: promoting a more diversified and natural feed that boosts animals’ immunity, contributing to their well-being.
The environment: committing to biodiversity, improving soil life and our food’s carbon footprint by diversifying crops in our fields for our animals’ feed, and reducing methane cattle emission.
A fair local economy: creating value between agricultural actors while ensuring affordability and accessibility of high-quality food to consumers. A food chain offering total traceability with farm to fork audits and tests guaranteeing the measured nutritional density of our products.
