Biru-Putih-Hati: a local collective of movers and shakers
Biru-Putih-Hati was introduced in 2023 by a group of local food stakeholders who wanted to work together towards a more sustainable agriculture and food model in Malaysia.
So, they join forces under the same label, Biru-Putih-Hati, respecting the principles and process, carry out by Bleu-Blanc-Coeur international successfully in various countries.
Their objective? Offering to Malaysian consumers: high quality, nutritious, affordable and delicious food products, with a lower impact on the environment, produced through sustainable farming methods.
With this, the Biru-Putih-Hati logo is used on the final product, to be easily identified by all consumers in Malaysia.
Next, discover some local structures, members of Biru-Putih-Hati :
APSN Biotech Sdn Bhd
APSN Biotech is a subisidiary company of Rhone Ma Holdings Bhd.
The company is long involved in trading of flax seed raw materials for livestock industry in Malaysia to support animal production company to be able to produce ang give to their animal Biru-Putih-Hati quality feeds. From 2019, APSN Biotech Sdn have paved the way in close partnership with Bleu-Blanc-Coeur International to formally give birth to Biru-Putih-Hati initiative in Malaysia in 2024.
Hock Soon Poultry Farm Sdn Bhd
Hock Soon Poultry farm is a family poultry company born in 60’s in the state of Selangor. It is rearing laying hens and produce table eggs under its own brand Q-Plus.
Early 2024, Hock Soon Poultry Farm become one of the founding companies of Biru-Putih-Hati initiative.
DD Fresh Meat Retail Shops Sdn Bhd
DD Fresh Meat Retail shops is a fresh meat processing company acting in Selangor Klang Valley and Negeri Sembilan. It become pioneer of retail chain stores who emphasize on supplying healthy and tasty meat to consumer. It is strongly committed to with the farms and slaughterhouse supplying them the meat. In 2024, DD Fresh Meat Retail Shops became the first meat company in Malaysia to be part of Biru-Putih-Hati project.
OMEGA Pork Noodle is a Malaysian food restaurant chain providing hearty, flavorful noodles. Caring about the quality of the meals they serves, they become in 2024, one of the founding companies of Biru-Putih-Hati. Across various outlets restaurants, in the Klang Valley, every bowl is crafted using Biru-Putih-Hati meat, delivering rich, satisfying flavor in both soup and dry versions.
Hua Teck Poultry Farm Sdn Bhd
Hua Teck Poultry Farm is a family poultry company in the state of Johor, focusing on the
southern part of Peninsular Malaysia. It is rearing laying hens and produce table eggs under its own brand Hua Teck Omega Egg .
It joins Biru-Putih-Hati initiative at the end of 2024.
Greenlife Agritech Sdn Bhd
Greenlife Agritech is a company in the state of Sarawak. It is covering full operation from feed, animal and meet processing.
It joins the Biru-Putih-Hati initiative in 2025 as the first member in East Malaysia, Borneo Island.
