Biru-Putih-Hati: a local collective of movers and shakers
Biru-Putih-Hati was introduced in 2023 by a group of local food stakeholders who wanted to work together towards a more sustainable agriculture and food model in Malaysia.
So, they join forces under the same label, Biru-Putih-Hati, respecting the principles and process, carry out by Bleu-Blanc-Coeur international successfully in various countries.
Their objective? Offering to Malaysian consumers: high quality, nutritious, affordable and delicious food products, with a lower impact on the environment, produced through sustainable farming methods.
With this, the Biru-Putih-Hati logo is used on the final product, to be easily identified by all consumers in Malaysia.
Next, discover some local structures, members of Biru-Putih-Hati :
APSN
The company propose Biru-Putih-Hati eggs. Their objective is to pave the way for other breeders to follow this sustainable movement.
Hock Soon Poultry Farm Sdn Bhd
Hock Soon Poultry farm is a family poultry company born in 60’s in the state of Selangor. It is rearing laying hens and produce high quality table eggs under its own brand Q-Plus.
Caring about animal, and good quality eggs, it is front runner to deploy advanced good animal husbandry practices as well as being aligned with governmental policies. It allowed the company to obtain many certifications: Jakim, MeSTi, Halal.
Wishing to ensure true table eggs full of nutrients in Malaysia, in 2024, Hock Soon Poultry Farm become one of the founding companies of Biru-Putih-Hati. This step aims to be a strong supporter of a healthy agriculture, carrying the vision of promoting livestock fed with natural Omega-3 plants (such flax seed) to deliver highly nutritional food, with better environmental impact.
DD Fresh Meat Retail Shops Sdn Bhd
DD Fresh Meat Retail shops is a fresh meat processing company acting in Selangor Klang Valley and Negeri Sembilan. In the last 6 years, it has become pioneer of retail chain stores who emphasize on supplying healthy and tasty meat to consumer. Fully committed in this journey, it is strongly committed to with the farms and slaughterhouse supplying them the meat, to ensure a consistent quality meat supply. In 2024, DD Fresh Meat Retail Shops became the first meat company in Malaysia to be part of Biru-Putih-Hati project with the ambition to improve the nutritional quality and environmental impact of food, while delivering affordable products.
